As part of the deal, Twin River allowed Caesars to keep the Bally’s name on its casino in Las Vegas, but considering the brand now belonged to Twin River and Twin River was eventually going to rebrand most of its casinos to the Bally’s name, Caesars wasn’t going to want to keep the name forever. In October 2020, Twin River Worldwide Holdings acquired the Bally’s brand from Caesars for $20 million and eventually renamed its company to Bally’s. First, Caesars Entertainment, which owns the property, does not actually own the Bally’s brand anymore. There were a couple of reasons for the name change. Some chip porn for new chips at the newly branded Horseshoe Casino Las Vegas /9y24RKLbaG- Pokerbrahs December 15, 2022
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